According to research, our attention span has markedly decreased a third in just 20 years, in 2002, it was 12 seconds, now 20 years later, it’s shrunk significantly to 8.25 seconds.
Goldfish, on the other hand, are able to focus on a task or object for 9 seconds.
Ouch…
Now more than ever to grab someone’s attention every second matters. While it may not seem like much, Have you ever missed something by just one second?
A phone call, the bus, the elevator or even a business opportunity?
With video content, every second makes the difference between having someone watch your content until the end, or clicking away on to another cat video.